Lauraine Jacobs, NZ Food and Wine Writer wrote in her blog on 25th January 2010 in an article titled: My Favourites: Artisan Products and Producers 2010
Purewasabi: Grown in Canterbury and wonderfully pungent and creamy. Already mixed with a little lemon, oil and salt it has been an essential addition to our sashimi this summer at the beach, and puts the artificially coloured Japanese tubes to shame.